PRESS RELEASE IN SEO:-
What is Basically PRESS RELEASE means?
Press Release is used to provide information online about your products or services in details. Press Release have change over time, your services can now reach directly to the customer online with the help of this. Press release is one that target journalists, online audiences and search engines.
So merits of PRESS RELEASE is:-
- Visibility in search engines.
- Ranking in Google and Yahoo! news.
- Back links from the authoritative news.
How we can write effective and quality PRESS RELEASE ?
Headline/Title – The headline of a press release needs to include a relevant keyword phrase and grab the attention of your readers. If your headline doesn’t meet these requirements, search engines will not index it and users will not bother to read the content. Carefully work on a title that includes a keyword phrase. Try to reach 2 goals - create an attractive title for more clicks and at the same time optimize it for search engines. If it is impossible, fit in the keyword at first.
Subhead – Your primary keyword phrase should be used here as well. Include more description so the title is further understood and engaging. It is recommended to include 1-2 secondary keywords that are different from the ones used in the title.
Lead Paragraph – Your lead needs to set the tone for the entire press release. If interest is lost in the lead, the rest of your press release will not be read. Focus on creating interest while delivering the journalistic standard of supplying who, what, where, when and why the rest of your press release is important.
Body – For press releases getting distributed through the Internet, make the body copy at least 300 words in length. This way, if you’re including keyword phrases throughout, you make it possible to get indexed by Google. If your release isn’t at least 300 words long, Google will not pay attention.
In this way you can utilize the PRESS RELEASE for promotion of your services or product online and can gain more benefits online.
What is Basically PRESS RELEASE means?
Press Release is used to provide information online about your products or services in details. Press Release have change over time, your services can now reach directly to the customer online with the help of this. Press release is one that target journalists, online audiences and search engines.
So merits of PRESS RELEASE is:-
- Visibility in search engines.
- Ranking in Google and Yahoo! news.
- Back links from the authoritative news.
How we can write effective and quality PRESS RELEASE ?
Headline/Title – The headline of a press release needs to include a relevant keyword phrase and grab the attention of your readers. If your headline doesn’t meet these requirements, search engines will not index it and users will not bother to read the content. Carefully work on a title that includes a keyword phrase. Try to reach 2 goals - create an attractive title for more clicks and at the same time optimize it for search engines. If it is impossible, fit in the keyword at first.
Subhead – Your primary keyword phrase should be used here as well. Include more description so the title is further understood and engaging. It is recommended to include 1-2 secondary keywords that are different from the ones used in the title.
Lead Paragraph – Your lead needs to set the tone for the entire press release. If interest is lost in the lead, the rest of your press release will not be read. Focus on creating interest while delivering the journalistic standard of supplying who, what, where, when and why the rest of your press release is important.
Body – For press releases getting distributed through the Internet, make the body copy at least 300 words in length. This way, if you’re including keyword phrases throughout, you make it possible to get indexed by Google. If your release isn’t at least 300 words long, Google will not pay attention.
In this way you can utilize the PRESS RELEASE for promotion of your services or product online and can gain more benefits online.
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