- Direct website visits
- Time on site
- Pages per session:- Around 3 pages are viewed per session when a user lands on a website from search
- Bounce rate:- Domains in the top 3 positions have roughly a 49% bounce rate
- Total referring domains:- Pages in the 2nd position have 20% more referring domains than pages in the 1st position. Pages in the 2nd position have roughly 10,000 more referring domains than pages in the 10th position
- Total backlinks:- 2.2 times more backlinks lead to pages in the 1st position than 2nd position
- Total referring IPs
- Total followed backlinks
- Content length:- Content in the top 3 positions is 45% longer than content in the 20th position
- HTTPS:- 65% of domains ranking for high-volume keywords are HTTPS
- Total anchors
- Keyword in anchor text:- 3% of backlinks contain a keyword in the anchor text
- Keyword in body of content:- 18% of pages ranking for high-volume keywords do not have the keyword in the body
- Keyword density
- Keyword in title
- Keyword in meta description
- Video on page
For more info visit: https://www.searchenginejournal.com/top-17-organic-search-ranking-factors-study/223691/
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