For you to achieve a high quality score, you need to create a relevant and engaging landing page experience, which is where most landing pages fall short.
Your Google AdWords landing page should contain:
- An engaging, relevant headline (this should match very closely with your ad’s headline)
- A supportive tagline
- Copy featuring a list of benefits (not just features)
- Trust symbols in the form of customer badges or testimonials
- A clear and contrasting call-to-action
- A lead capture form (the form fields depend on the offer the page is promoting)
- An image that either shows context of use or something that appeals to the visitors’ emotional side.
Read in details at https://goo.gl/RVp71v