Google AdWords Landing Page Elements

For you to achieve a high quality score, you need to create a relevant and engaging landing page experience, which is where most landing pages fall short.

Your Google AdWords landing page should contain:

• An engaging, relevant headline (this should match very closely with your ad’s headline)
• A supportive tagline
• Copy featuring a list of benefits (not just features)
• Trust symbols in the form of customer badges or testimonials
• A clear and contrasting call-to-action
• A lead capture form (the form fields depend on the offer the page is promoting)
• An image that either shows context of use or something that appeals to the visitors’ emotional side.

Read in details at https://goo.gl/RVp71v