Know SEO terms & Question Mostly Asked!!

IP Canonicalization Test

If multiple domain names get registered under single IP address, the search bots can label other sites as duplicates; this is IP canonicalization. To solve this use redirects.

Sitemap

A sitemap is a file where you can list the web pages of your site to tell search engines about the arrangement of your site content. Search engine web crawlers read this file to more intelligently crawl your site. Sitemaps can be created either manually or using third-party tools. Using a sitemap does not guarantee that all the items in your sitemap will be crawled and indexed, as Google processes rely on sophisticated algorithms to schedule crawling? However, in most cases, your site will benefit from having a sitemap, and you'll never be penalized for having one.

robot.txt

A robot.txt file is a file at the root of your site that indicates those parts of your site you do not want to be accessed by search engine crawlers. The file uses the Robots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

Meta Description

A Meta description is nothing but a concise, human-readable summary of each page's content. Accurate meta descriptions can help improve your clickthrough

Backlinks

When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

Internal Links:

-          Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking.

Anchor Text:

-          Text that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.

Advantages of backlinks in SEO:

• Improves Organic Ranking
• Faster Indexing
• Referral Traffic

How to start getting backlinks:

• Write awesome articles
• Use Broken link building method
• Create cornerstone articles (Pillar articles)
• Start commenting
• Submit to web directories

IMT Website submitter:

This is an online tool, which submits your Website to over 3000 places. For example, sites which stores site analytics, site price and so on. Those links might not be very high quality, but it will help in quick indexing, and improving backlink profile of your blog.

http://www.imtalk.org/cmps_index.php?pageid=IMT-Website-Submitter

What are outbound links?

Outbound links are links that point to some other domain from your site. When you link out to related domains, it not only helps the search engine to understand your niche, but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO.

Website Structure:

A website's structure refers to how the website is set up, i.e. how the individual subpages are linked to one another. It is particularly important that crawlers can find all subpages quickly and easily when websites have a large number of subpages.

Benefits of Blog Commenting Links

•          More traffic to your website. If this is your goal, your best bet is to comment on blogs that get a lot of traffic and are in your industry or niche.
•          Reputation building. You can use blog comments to build your personal brand. Just be sure to use your real name and an image of yourself if the blog allows it for your profile. If you’re using anchor text or keywords as your name, you’re doing blog commenting completely wrong.
•          Expert positioning. People will get to know who you are as you demonstrate your expertise on relevant topics. You can achieve this by lending a helping hand or just agreeing with someone.
•          Building inbound links. If you take the time to comment on two blog posts per day, with a backlink back to your website (even if the links are nofollowed), the end result will be roughly 60 backlinks per month, or 720 per year.
•          Leads and conversions. If you can attract more visitors to your site, you can potentially convert them from visitors into leads. And those leads could turn into customers or clients and actual revenue. Check out this post for more.

Steps to Get free edu backlinks from edu domains-

1. Go to Google.com

2. Paste this: site:.edu inurl:blog “post a comment” -“comments closed” -“you must be logged in” “Your Keyword” .

3. Don’t forget to change Your Keyword.

4. The result will show all edu blog posts.