To sum up, here’s a list of common blog posts lengths to help you find your own ideal length:
- 75-300 words. Super-short posts are best for generating discussion. They rarely get many shares on social media, and they’re horrible for SEO, but if you want a lot of comments, write short posts!
- 300-600 words. The standard blogging length, recommended by many “expert” bloggers. Good middle-ground for social shares and comments. Too short to gain much authority or search engine-love.
- 750 words. This is the standard length for professional journalism, especially newspapers. I find that it’s pretty good for getting links from other bloggers and shares on social media.
- 1000-1500 words. You’ll ge1t fewer comments at this length but a lot more shares on social media, especially if you’ve followed the advice above and written a post that actually solves someone’s problem. That being said, I’ve written posts these long and gotten 100+ comments, so it really depends on the topic and your audience.
- 2,450 words. The highest ranking articles on Google are most often 2,450 words. If you want to rank well on search engines (and thus get thousands of new readers per month), this is the best length to write. However, make sure you write about a topic that people are actually searching for. It would be a shame two writes a book-length blog post on a topic no one ever searches for!
To paraphrase up: longer is usually better for social shares and SEO whereas shorter is usually better for getting more comments.
Note: 1% - 3% keywords density with 300-600 words recommended
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